B Seventy

A big book befitting the Big B launched to celebrate his 70th Birthday is a labour of love of 70 notable artists in answer to the question - What comes to your mind when to think of Amitabh Bachchan?

In order to project and retain the artistic value JAK had to ensure supreme quality production across all processes. The larger than life size of the book (12" x 17"), maintaining the high quality work of the artists, keeping in mind the fluorescents and gold depicted through 4 colours, the pristine white colour of the cover and the smart binding effort required, made JAK work towards printing this book to perfection.