Häfele, the world's leading company for hardware, created an Artists' Book to introduce its 8 verticals in a memorable manner to convey Häfele's commitment to art and design.
In this Artists' Book, 8 pillars symbolise 8 verticals and together they graphically form the 'A' - symbol of Häfele. The varying pillar heights depict their comparative growth. The 8-sectioned booklet that explains each vertical mechanically fits between the pillars, packaged in a unique box.
To meet the printing and construction requirements of this magnificently designed creation lead an adrenaline boasted JAK team to achieve marvelous results. This 'Artists' Book' is a combination of various techniques, from individually crafted wooden pillars to the detailed screen printing on the base of the product to the differently created book fitting perfectly between the pillars neatly presented in a specially manufactured box. Quite like how all Häfele products work, this product made by JAK too is a mechanical wonder.